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Conservatory Marketing Coordinator

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Posting Details

Position Information

Job Title Conservatory Marketing Coordinator
Union Level
Department Office of Marketing and Communications
Campus Stockton
Posting Number 201301225P
Full or Part Time Full Time
Number of Months 12
Work Schedule

Work performed during standard business hours with the exception of special events, meetings, and other activities scheduled on evenings and/or weekends.

Position End Date
Open Date 12/15/2017
Close Date
Open Until Filled Yes
Special Instructions to Applicants

Position Summary Information

Primary Purpose

Under the direction of the AVP Marketing Communications and the Dean of the Conservatory of Music, the Marketing Coordinator is responsible for developing, planning, coordinating and implementing communications and marketing strategies to support the Conservatory’s student recruitment and retention efforts, its programs and events throughout the year, and its alumni and donor engagement, while highlighting the accomplishments of faculty and staff to increase visibility and awareness of the Conservatory as part of Pacific’s outstanding academic offerings.

Essential Functions

As part of and in alignment with university-wide marketing and branding, the coordinator:
1. Develops and implements a comprehensive strategic communications and marketing plan for the Conservatory of Music to increase undergraduate and graduate enrollment, alumni engagement and fundraising, and awareness and participation in the Conservatory’s 200 programs and events throughout the year; ensures Conservatory’s plans are aligned with university’s marketing and branding strategies.

2. Collaborates with the Dean, senior leaders, faculty and staff to execute the marketing plan, which can include, but is not limited to:
a. Internal communications such as videos, social media content, intranet pages, faculty and staff accomplishments and recognitions, speeches and remarks.
b. External communications such as social media content, web pages, videos, testimonials, brochures and other print and digital collateral and special events.
c. Program and event participation such as an annual calendar, social media posts, website promotion, videos, flyers, and other print and digital collateral.
d. New program launches: required marketing for start-up phase and long-term retention.

3. Works with Dean or Dean’s designee to prioritize daily work; attends bimonthly staff meetings with Office of Marketing and Communications and has weekly meetings with Marketing Director to review progress on work plan and to ensure communications and messaging are consistent with the university’s brand.

4. Oversees Conservatory’s website and social media channels ensuring content is current, relevant and creative and aligned with university’s brand; follows university guidelines for maintaining and updating messaging, content, design, photography/videography and following ADA accessibility guidelines, and uses analytics to track usage and usability.

5. Develops metrics and uses analytics and other measurement tools to track marketing progress; reports outcomes quarterly and refines/adjusts plan as needed.

6. Produces videography, photography, content for Conservatory website and social media channels as well as other digital and print collateral; posts fresh content throughout the day to maintain relevancy.

7. Shares and coordinates marketing plans with other units to leverage print and digital assets including content, photos, videos, faculty and staff experts and media opportunities. Cross promotes social media and website content.

8. Stays abreast of best practices in digital and social media, design, writing and multimedia content with peers, aspirants and other public and private universities, non-profits, organizations, and businesses.

9. Participates in university’s monthly 3-city Integrated Communications Team meetings, and presents topic of interest once a year.

10. Participates in university’s bimonthly social media brown bag meetings and shares best practices.

Minimum Qualifications

• Bachelor’s degree.
• Two (2) years of experience in marketing-communications.

Preferred Qualifications

• Experience in higher education, education, non-profit or cause-related marketing, fundraising preferred.
• Experience working with a Content Management System.
• Experience in developing marketing communication plans with measurable outcomes.
• Experience using social media channels (Twitter, Facebook, Snapchat, LinkedIn, YouTube) and developing and producing content, videos and photos for social media.
• Experience in photography and videography, including shooting, editing and production.
• Excellent writer and storyteller adept at writing creatively and quickly for a variety of media.

Skills/Knowledge and Expertise:
• Knowledge of one or more musical and/or performing arts fields, and a familiarity with best practices in creative sector/performing arts/higher education marketing.
• Demonstrated ability to take initiative, make independent decisions and exercise sound professional judgment in the performance of areas of responsibilities.
• Demonstrated experience working with minimal direction in complex, matrixed organizations.
• Demonstrated ability to cultivate strong relationships with university leadership, faculty and staff and the capacity to work as a contributing member of a team.
• Demonstrated ability and maturity to work with ambiguity and use sound judgment in decision making.
• Outstanding writing, editing, grammar, proofreading and presentation skills.
• Demonstrated expertise in videography and photography; highly adept at quickly producing high quality content for the web and social media channels.
• Experience working with a Content Management System.
• Demonstrated experience using social media channels, including developing campaigns and content with measurable outcomes; great storyteller.
• Strong technical skills and familiarity with Adobe and Microsoft environments including InDesign, Photoshop and Illustrator, as well as experience with Word Press.
• Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
• Ability and willingness to work non-traditional office hours, evenings and weekends, as needed, for programs, events and other assignments.

Physical Requirements

The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job.

Requires extended periods of sitting and repetitive hand/wrist motion while using
computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.

Work Environment/Work Week/Travel:
Work is primarily performed in a standard office environment. Work performed during standard business hours with the exception of special events, meetings, and other activities scheduled on evenings and/or weekends.

Hiring Range Min $18.81 per hour to Mid $25.30 per hour, non-exempt
Background Check Statement

Applicants who are selected as final possible candidates must be able to pass a criminal background check

AA/EEO Policy Statement

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a Bachelor's degree?
    • Yes
    • No
  2. * How did you first learn about this employment opportunity?
    • University of the Pacific Website
    • Craigslist
    • LinkedIn
    • Association of American Colleges and Universities (AAC&U)
    • Chronicle of HIgher Education
    • Diverse Issues in Higher Education
    • Higher Education Recruitment Consortium (HERC)
    • Higher Education Recruitment Consortium - Northern California (NorCal HERC)
    • Modesto Bee
    • Pacific Employee
    • Personal Referral
    • Professional or Association Listserv
    • Publication or website from a professional organization
    • Sacramento Bee
    • San Francisco Chronicle
    • Stockton Record
    • Agency Referral
    • Other Online Job Board

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter/Letter of Application
Optional Documents
  1. Other Document